Ex-Google employees unveil a new search engine today out to challenge their former employer: Cuil, pronounced "cool," launches with 120 billion web pages in its index.
Anna Patterson's last Internet search engine was so impressive that industry leader Google Inc. bought the technology in 2004 to upgrade its own system. She believes her latest invention is even more valuable - only this time it's not for sale.
Content analysis: Rather than trying to mimic Google's method of ranking the quantity and quality of links to Web sites, Patterson says Cuil's technology drills into the actual content of a page. And Cuil's results will be presented in a more magazine-like format instead of just a vertical stack of Web links. Cuil's results are displayed with more photos spread horizontally across the page and include sidebars that can be clicked on to learn more about topics related to the original search request. Read Full News at http://money.cnn.com/2008/07/28/technology/cuil.ap/index.htm?iref=topnews